The customer has become more and more central over time, and the now the common underlying theme is to improve four aspects:. Some would say the gurus contradict each other, but really the differences are simply about emphasis. It is sensible to adapt a definition by one of the gurus. To help you, some of the main definitions developed across the years are listed below. In normal usage, quality means different things to different people in different places and times. To keep ahead of the game, however, companies had to think more widely. Developed by Feigenbaum, this involves integration of effort across an organisation to most economically allow full customer satisfaction. Soon, more and more aspects of management came under scrutiny, and ripe for systemisation. So should you make up your own definition?
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